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Gone are the days when businesses relied on conventional marketing approaches to establish a strong market foothold and improve their brand positioning. In today’s digital realm, the competition has become so fierce that opting for innovative and result-oriented methods has become paramount. This is where digital marketing comes into the picture! It allows businesses to focus more on their online channels, presenting their brand portfolio in a manner that can influence user actions and bring in more revenues. Whether it’s notifying customers about a new product launch through email marketing or performing on-page technical SEO audits to enhance the SERP of the website, there are several aspects associated with digital marketing.
With the growing demand for digital marketers, we at Ahmedabad Computer Education now offer a personalized digital marketing certification course for beginners and professionals. If you want to become a content curator or a social media marketer, our online program will help you learn the basics of digital marketing, different techniques, audit checks, market trends, tools and technologies to be used, and several other matters.
As the name suggests, digital marketing is the practice of using digital channels to promote products and services. For example, businesses can use emails to notify their subscribers about any new product to be launched or an upgrade in their services. Similarly, businesses can use their online websites to get higher ranking in the search engine page results and reach out to more users. Since the online platform has become more prominent, it is better to invest in digital marketing rather than trying out the conventional marketing practices like pamphlets, newspaper advertisements, and many more.
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Before you enroll in our digital marketing course for beginners, it’s important to understand that it’s a broad umbrella with different subdomains. Each domain is dedicated to a specific digital marketing channel or aspect of the online platform. So, below we have briefly described the major divisions we will be covering in our digital marketing course for beginners.
Emails are often used for promoting brands or services to new subscribers and existing customers. These can also be used to notify about special discounts, offers, or changes in company policies and terms and conditions.
Since social media platforms have become dominant in today’s time, businesses can leverage them to build a strong network for their brand. Our digital marketing certification course will help you learn the techniques of optimizing the business profile of a brand, improving brand networking, understanding the KPIs associated with the performance of social media posts, and many other relevant aspects.
Another most preferred digital marketing channel is content. Using appropriate content, businesses can deliver appealing and convincing stories about their brands, products, or services to the end users. Content curators need to ensure the produced content is plagiarism-free, authentic, and relatable so that the words can influence a user’s action.
Our digital marketing course in Ahmedabad also includes sessions on pay-per-click advertisement. It is a technique to promote services or products by through paid ads. Promotional campaigns are launched on different platforms and continuously monitored to check the performance and make any necessary modifications on the go. Properly curated PPC ads can generate outstanding leads and increase the conversion rate.
One of the most important aspects of digital marketing is search engine optimization. It is the practice of optimizing the website or any other online profile of a business concerning the algorithms and norms of search engines. From keyword inclusion to backlinks, there are several ways in which digital marketers can optimize the website and ensure it ranks high in the SERPs. The higher the rank, the better will be the website’s online visibility and more will be organic traffic.
With our digital marketing course with placement, you will be able to work across multiple industries. If you are concerned about career opportunities, below we have mentioned a few industries that are actively hiring trained and skilled digital marketers.
With our digital marketing course with placement, you will be able to work across multiple industries. If you are concerned about career opportunities, below we have mentioned a few industries that are actively hiring trained and skilled digital marketers.
Digital marketing is one of the most in-demand aspects in today’s time since it allows businesses to reach a significant portion of online audiences through different marketing channels like social media, search engines, emails, and many more.
Our digital marketing training in Indore will include live training for real-time project implementation so that you can learn the techniques and strategies in a better way
PPC or pay-per-click is a type of paid advertisement for any brand where a business needs to pay for every click on their website URL. It offers guaranteed online traffic and can generate better leads.
As a digital marketing expert, you will have to learn SEO since it allows more visibility of the online brand profile and plays a crucial role in driving more organic traffic.
The average salary of a digital marketing professional is somewhere between INR 7 lakhs to INR 15 lakhs depending on the skillset, expertise level, industry, and employer.
From retail commerce to healthcare, several industries are now hiring digital marketers to enhance their online presence and establish a deeper market penetration
Keyword selection is a digital marketing strategy where professionals optimize the digital content by including phrases that are in trending searches.
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